In one embodiment, an apparatus accesses a memory to obtain information regarding sharing history (as pertains, for example, to a particular user and/or device) and uses that sharing history to display at least one recommended sharing action (from amongst a plurality of available candidate sharing actions) as regards to a particular content item (such as, for example, a particular digital photograph, a video, a presentation, and so forth). This sharing history can comprise previously-selected sharing actions as correlated to content item types including shared-content recipients, corresponding temporal data, shared-content size, corresponding location data, and so forth. By one approach the apparatus itself serves to automatically track user-based content-sharing selections over time, which information is stored as the aforementioned sharing history. By one approach the user is presented with an opportunity to assert a non-specific share command that triggers the aforementioned display of one or more recommended sharing actions.