A method includes receiving an identification of a first item to be purchased, entering the first item into an electronic shopping cart facilitating an on-line transaction, providing a method of payment for a value of the first item to the shopping cart, and sending the value of the first item and a description of the item to a recipient with at least the following electronic options from which the recipient may choose: accepting the first item with payment made and modifying the transaction in accordance with the value of the first item.