A system and method is disclosed to transmit electronic information to a user of a step-top box. The system includes a database that stores user registration and product information data. A set-top box is also provided that communicates with a remote controller with a touch screen and a server broadcasts the product information data to a plurality of set-top boxes for display on touch screens of remote controller communicating with the set-top boxes, respectively, without the product information being designated for a specific user of one set-top box. The server also transmits updated product information data that replaces a portion of the original product information data. Furthermore, a processor compares data relating to a transaction request from a user of one set-top box with user registration data stored in the database to identify the user, and that generates customized transaction data that is transmitted to the identified user.