A vehicle body front structure includes a pop-up hood unit disposed on a front end portion of an enginehood of a vehicle body and configured to move upward above the enginehood by using a lift-up mechanism. The pop-up hood unit is deformable due to an input of an impact upon a collision with a target for protection. The pop-up hood unit is shaped as a plate that extends in a left-right direction of the vehicle body and has a plate surface having an inclination angle that is variable relative to a horizontal plane.