A product transfer apparatus includes a product suction pad part having a suction cup part capable of sucking a plate-like product, a transfer base whose lower part has the product suction pad part, and a label suction part having a label pad, which is able to suck a label to be pasted to the product, and an up-down function of moving the label pad up and down between a position upper than and a position lower than the position of a front end of the suction cup part.