Implementations include determining a set of routes for delivery of assets within a delivery network based on realized and forecasted demand for a period, during at least partial execution of the set of routes, receiving real-time data representative of delivery of assets, and updated demand forecasts, determining, by an optimization controller, a time-to-trigger, and a cut-off time, and an updated demand forecast, the time-to-trigger defining an interval, at which the set of routes for delivery of assets is to be reoptimized, in response to the time-to-trigger being achieved, re-optimizing, by a route optimization module of the continuous delivery platform, the set of routes to provide a revised set of routes, and conveying at least one route of the revised set of routes to a delivery personnel, the at least one route being different from any route in the set of routes, and being executed during the period.