A liquid crystal display device includes: a liquid crystal panel; a backlight; an illuminance sensor; and a display controller. The liquid crystal panel includes, in order toward the backlight, an antireflection layer, a first linearly polarizing plate, a first λ/4 retardation layer, a first substrate, a second λ/4 retardation layer, a liquid crystal layer, a second substrate, and a second linearly polarizing plate. The liquid crystal panel has a reflectance within a predetermined range in irradiating the liquid crystal panel with light from an antireflection layer side. The liquid crystal display device satisfies a predetermined relation in the following X and Y, where X (unit: lx) is defined as an environmental illuminance detected by the illuminance sensor, and Y (unit: nit) is defined as a luminance of the backlight, adjusted by the display controller.