Instrumenting or modeling a bio-manufacturing process is disclosed. A data store holds information regarding one or more bio-manufacturing processes. For each process, the data store information includes workflow steps and per step indications of required equipment, services and consumables according to best practice and/or experts. A videographic user interface enables user interactive input regarding a subject bio-manufacturing process from the data store. The user-interface presents a model representation of deployment of the subject bio-manufacturing process. The user interactively navigates and makes selections in the displayed model representation. The user selections include certain bio-manufacturing products, equipment and services from an image database. The images from the image database enable the views of the model representation to appear true to life demonstrating equipment/product layout and physical equipment/computer connections used in the subject bio-manufacturing process. The videographic user interface utilizes various visual effects to guide the user sequentially or logically (and based on best practice and right fit rules) through the steps and pieces of equipment forming the subject bio-manufacturing process.