The present invention comprises a flexible display that surrounds the front surface of an electronic device and a control unit that controls operation of functions of the flexible display-based electronic device. The control unit may display a plurality of icons corresponding to an application or a specific function in at least one area among sub areas of the flexible display; the control unit may sense an input for selecting at least one icon among the plurality of icons; the control unit may sense an input for swiping the at least one selected icon to at least one area among main areas of the flexible display; and the control unit may process a control such that an application or a specific function, which corresponds to the at least one selected icon, is executed, and a screen corresponding to the execution is displayed in the main area corresponding to the sensed swipe input.