A server, which is capable of communicating with a printer or printers, each performing radio frequency identification (RFID) communication with a RFID tag, contains: a record unit configured to record, in a memory device, printer identification information for identifying a printer, tag identification information for identifying a RFID tag, and communication parameters with which the printer performs RFID communication, in an associated manner; a first obtaining unit configured to obtain, from a printer, printer identification information and tag identification information read by the printer; an identifying unit configured to identify communication parameters associated with the printer identification information and the tag identification information obtained by the first obtaining unit; and a first transmission unit configured to transmit the communication parameters identified by the identifying unit, to the printer.