Embodiments of the present disclosure provide a method for starting an embedded apparatus, and an apparatus, and are applied to the field of embedded technologies, so as to improve a start speed of an embedded apparatus. The method is: A development and compilation apparatus divides a program of a system of an embedded apparatus, where the divided program includes a fast start loader and program segments corresponding to different services. In this way, after compilation and linking are performed on the program segments obtained by division to generate a system image file of the embedded apparatus, the embedded apparatus may first load the fast start loader after downloading the image file, then load one or more services in the image file one by one based on service requirements of different services by using the fast start loader, and then run the one or more loaded services.