A method, system, and computer-usable medium for implementing a system providing a customer with prescriptive remedies in response to a credit card transaction error. At least one embodiment includes receiving a credit card transaction request for purchase of a product during a purchase session from a merchant; receiving a credit card transaction error from a payment gateway; passing the credit card transaction error, customer segment information, and customer score information to a prescriptive machine learning engine; analyzing the error type, customer segment information, and customer score information at the prescriptive machine learning engine to assign a proactive response to the credit card transaction error. The proactive response is selected to increase the likelihood that a customer will continue the purchase despite the decline of the credit card.