An enhanced customer relationship management (CRM) system is provided. The enhanced CRM system performs activities automatically and with the assistance of artificial intelligence and machine learning based on historical information. The enhanced CRM system provides: a) scheduling assistance prior to a customer contact, b) assistance during a call to direct call focus and achieve a personal connection between a customer facing user of the CRM system and a target customer contact, and c) automated assistance to complete a contact and transition to a next target customer contact. Achievement goals for a customer facing user may be presented and monitored with respect to a goal achievement period. Schedules may be dynamically adjusted across multiple CRM system users and with respect to overall organizational goals to enhance achievement of goals.