A liquid crystal display apparatus is disclosed. In the liquid crystal display apparatus, a first pixel of a plurality of pixels arranged in a matrix comprises a first sub-pixel and a second sub-pixel. The first sub-pixel and the second sub-pixel are connected to a first scanning line of a plurality of scanning lines, to which the first scanning line is supplied a first scanning signal. A first potential is supplied to a first auxiliary capacitance of the first sub-pixel based on a first control signal to select any of a plurality of row pixel groups after the first scanning signal. A second potential being different from the first potential is supplied to a second auxiliary capacitance of the second sub-pixel based on a second control signal to select any one of a plurality of row pixel groups after the first scanning signal.