A method of broadcasting firmware updating messages in a communication system includes the steps of receiving a broadcast remote firmware update (BRFU) setup message from an upstream source, the BRFU setup message specifying a number of transmissions of a broadcast of a firmware file; broadcasting setup information from the BRFU setup message on a first channel to downstream devices, the setup information specifying at least one other channel to which each downstream device should listen to receive a copy of the firmware file; and repeatedly broadcasting the firmware file to the downstream devices in accordance with the BRFU setup message.