A method, a server and a non-transitory computer-readable storage medium are provided. The method includes: obtaining a first location information of a mobile terminal at a current moment and a second location information of the mobile terminal within a preset duration prior to the current moment; determining a first mobile advertisement associated with the mobile terminal at the current moment based on the first and second location information of the mobile terminal, wherein the first mobile advertisement is different from a second mobile advertisement associated with the mobile terminal determined by the server based on the second location information and without the first location information; and sending the first mobile advertisement to the mobile terminal for display.