A non-limiting example game system includes a game apparatus, and a terminal device and a television are connected to the game apparatus. A game image that is displayed on the television is an image that various kinds of objects arranged in a virtual space are imaged by a virtual camera. The virtual camera follows a player object so as to keep a predetermined distance with the player object, and when the player object enters a grassland object with comparatively long length, for example, each grass object is deformed or moved so as to go away from the virtual camera. For example, a height of the grass object near the virtual camera is made comparatively low, and the height is gradually made high as it separates from the virtual camera.