An apparatus for labeling support structures includes: a chassis having a locomotive assembly; an effector assembly having a first end coupled to the chassis and a second end movable relative to the chassis; a label modification unit at the second end of the effector assembly, the label modification unit including an image sensor; and a controller coupled to the locomotive assembly, the effector assembly and the label modification unit, the controller configured to: obtain label modification data defining a location of a low powered display relative to a reference feature on a support structure for modifying content displayed by the display; control the locomotive assembly to travel to the support structure; detect the reference feature via image data captured at the image sensor; control the effector assembly to place the label modification unit at the location; and control the effector assembly and the label modification unit to modify the content.