Aspects of the subject technology relate to methods and systems for calculating a customer activity score (CAS). In some aspects, a method of the subject technology includes steps including aggregating behavior information for each of a plurality of utility customers, the behavior information including historic consumption data for at least one consumable resource, and calculating, and using the behavior information, a customer activity score (CAS) for one or more of the utility customers. In some aspects, the method can also include steps for generating customer content for at least one of utility customers based on a corresponding CAS value. In some aspects, systems and computer-readable media are provided.