Invention Grant
- Patent Title: Computerized system and method for providing a modified viewport inbox display
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Application No.: US16528842Application Date: 2019-08-01
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Publication No.: US11095595B2Publication Date: 2021-08-17
- Inventor: Ayyappan Arasu , Girish Subramanyam , Nishit Chokhawala
- Applicant: VERIZON MEDIA INC.
- Applicant Address: US NY New York
- Assignee: VERIZON MEDIA INC.
- Current Assignee: VERIZON MEDIA INC.
- Current Assignee Address: US NY New York
- Agency: Greenberg Traurig, LLP
- Agent James J. DeCarlo
- Main IPC: H04L12/58
- IPC: H04L12/58 ; G06F40/205

Abstract:
Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework that uses data related to users' personal, online and real-world activity, and inbox viewport information to identify messages that the users will interact with the next time the users view their inbox. Based on this, the user's inbox view can be modified so that third party messages can be situated amongst those messages (e.g., adjacent to or within n positions), so that the user will most likely view that message when interacting with the messages deemed important to the user. Thus, the disclosed framework provides mechanisms for message platforms, systems and applications to modify a user's inbox to strategically position messages from third party providers to capture the attention of the receiving user.
Public/Granted literature
- US20210036980A1 COMPUTERIZED SYSTEM AND METHOD FOR PROVIDING A MODIFIED VIEWPORT INBOX DISPLAY Public/Granted day:2021-02-04
Information query