A gaming system is disclosed that comprises a game play monitor arranged to monitor game play data associated with a player during game play, and a reward controller arranged to maintain a game player data target associated with at least one player. The system is arranged to maintain a current game play data total such that the game play data total accumulates in response to detection of game play data by the game play monitor, and to determine whether to allocate a reward to the at least one player based on the current game play data total and the game play data target. A corresponding method is also disclosed.