Invention Grant
- Patent Title: Advertisement management method, system, and computer program product
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Application No.: US10247783Application Date: 2002-09-20
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Publication No.: US11109114B2Publication Date: 2021-08-31
- Inventor: Alex Holtz , Marcel LaRocque , John R Benson , William H Couch , Charles M Hoeppner , Benjamin Jay McAllister , Robert J Snyder , Keith Gregory Tingle
- Applicant: Alex Holtz , Marcel LaRocque , John R Benson , William H Couch , Charles M Hoeppner , Benjamin Jay McAllister , Robert J Snyder , Keith Gregory Tingle
- Applicant Address: US FL Jacksonville; US FL Jacksonville; US FL Jacksonville; US FL Fernandina Beach; US FL Jacksonville; US FL Jacksonville; US FL St. Augustine; US FL Neptune Beach
- Assignee: Alex Holtz,Marcel LaRocque,John R Benson,William H Couch,Charles M Hoeppner,Benjamin Jay McAllister,Robert J Snyder,Keith Gregory Tingle
- Current Assignee: Alex Holtz,Marcel LaRocque,John R Benson,William H Couch,Charles M Hoeppner,Benjamin Jay McAllister,Robert J Snyder,Keith Gregory Tingle
- Current Assignee Address: US FL Jacksonville; US FL Jacksonville; US FL Jacksonville; US FL Fernandina Beach; US FL Jacksonville; US FL Jacksonville; US FL St. Augustine; US FL Neptune Beach
- Agency: Arent Fox LLP
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/258 ; G06Q30/02 ; H04N21/462 ; H04N21/4782 ; H04N5/268 ; G06Q30/06 ; G06F16/958 ; G06F16/40

Abstract:
A method, system, and computer program product enables automation and control of the sales, management, accounting, reporting, and traffic functions necessary to manage advertisement sales, content management, and administrative processes for media production environments, including, but not limited to, broadcast television, radio and webcasting stations, and newspapers. The advertisement management and automation system operates on a PC-based platform and is networked for communications with local area networks, wide area networks, and the Internet, including both wired and wireless appliances. Distribution and tracking is enabled for both local and national advertisement and content management, whereby data, advertisements, content, and reports are pushed and pulled from individual nodes (e.g., television stations) to a central network hub or point that feeds and/or gathers data and communicates with the individual nodes. Traditional broadcast methods for over-the-air, DBS, terrestrial cable, wireless, and live Internet webcasting are combined with on-demand Internet and wireless appliances for monetizing and streamlining the sales, management, accounting, reporting, and traffic processes for single and multi-distribution content production environments.
Public/Granted literature
- US20030070167A1 Advertisement management method, system, and computer program product Public/Granted day:2003-04-10
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