Embodiments of the present invention provide a system, apparatus, and method that allow a football goalpost to be rotated about a substantially vertical axis. In an exemplary embodiment of the invention, the football goalpost has a gooseneck-type post adapted to fit within a sleeve in the ground. The sleeve generally has one or more positioning members positioned near an upper end of the sleeve. A rotation collar is movably coupled to the post and has one or more grooves for cooperating with the one or more positioning members of the sleeve. The rotation collar is configured to move between a secured position, where the at least one groove engages the at least one positioning member to prevent the post from rotating within the sleeve, and a rotating position, where the at least one groove is disengaged from the at least one positioning member to permit the post to rotate within the sleeve.