A manufacturing apparatus of a rubber sheet containing a steel cord, including a feeding device which feeds the steel cord while keeping a specified tension; a forming device which winds the steel cord being fed by the feeding device around engagement parts spaced from each other with a predetermined width; and a placement device which places on a rubber sheet member, the steel cord wound around the engagement parts with the predetermined width. The forming device includes forming parts which press bent portions of the steel cord wound around the engagement parts to form a bending shape of the bent portions, and the placement device includes a plurality of retaining parts disposed in two rows spaced apart from each other with the predetermined width to retain the bent portions in a state in which the steel cord having the bending shape is placed on the rubber sheet member.