A printing apparatus for printing on a front surface of a printing medium, and thereafter printing on a back surface of the printing medium. The apparatus includes the following elements: a front surface print head for printing a cue mark, and printing a front surface image based on front surface image data with reference to the cue mark; a back surface image data corrector for creating corrected back surface image data based on elasticity information in a transport direction after printing of the front surface image; a detector for detecting the cue mark; and a back surface print head for printing the corrected back surface image data on the back surface of the printing medium with reference to the cue mark detected by the detector.