A vehicle sensing and guidance system for a vehicle wash, and a vehicle wash, are provided. The system includes a first vehicle sensing system having at least one sensor configured to detect a vehicle and generate sensor data, a storage storing computer readable instructions, at least one processor that, when executing the computer readable instructions, determines a pose of the first vehicle using the sensor data, and at least one output device configured to present at least one of a first vehicle positioning marker and a vehicle positioning signal at least partially based on the pose of the first vehicle.