A first example embodiment may involve obtaining, by a mobile device associated with a particular user, representations of: (i) a first set of custom enterprise-related actions that are specific to the particular user, and (ii) a second set of general enterprise-related actions that are applicable to multiple users. The first example embodiment may further involve generating and displaying, on a screen of the mobile device, a scrollable graphical user interface including an ordering of actuatable user interface elements including: actuatable user interface elements for a search text box, followed by actuatable user interface elements for the first set of custom enterprise-related actions, followed by actuatable user interface elements for the second set of general enterprise-related actions.