A user can select content on an interface screen and provide an associated directional placement instruction to launch a new application window that displays the selected content or information associated with the selected content. The directional placement instruction may indicate an area of the screen where the user prefers to display the new application window. Responsive to the initiation of the directional placement instruction, a conversion module converts the selected content into a placeable representation of the new application. Responsive to receipt of the directional placement instruction, a window management system presents the new application window in the user interface in a location based on the directional placement instruction.