Techniques are provided to allow a user to interact with a computer to automatically analyze a transcript and provide interactive feedback pertaining to interactions between the user and other parties. This may be accomplished by dividing the transcript into text sequences, such as sentences, and matching each text sequence against a set of rules that define patterns that relate text sequences to particular characteristic categories. These matches can be further scored and ranked to allow particular text sequences to be interactively displayed to the user in response to selection of a particular categorization.