A computer system operates to detect a series of activities performed by a user, where the activities include interactions as between the user and one or more user interface components. The computer system recognizes the of activities as a sequence of events, where each event of the sequence corresponds to one more activities of the series. In response to the computer system detecting a current user activity, the computer system determines at least one of a user intent or interest based on an analysis of a relevant portion of the sequence of events.