A system and method for dynamically (re)configuring a service network based on profile information obtained from a Big Data Analytics platform. Received dynamic situation profiles relative to network states, subscriber states, etc. may be compared against corresponding characteristic situation profiles. If there is a similarity, a dynamic design change action may be effectuated for changing configuration of at least a part of the service network, e.g., a service chaining mechanism, operating to service user data flows of the subscribers.