Aspects of the disclosure relate to transforming event data associated with an entity using a multicomputer platform and directing a client computing device to perform a determined action based on a detected event characteristic of the event data and a detected current event. With some embodiments, an event tracking server detects the current event from sensed data provided by a sensed data server and identifies a correlation measure between the detected event characteristic and the detected current event. The event tracking server may direct one or more client computing devices to perform one or more actions related to an entity based on the correlation measure.