A device and methods are disclosed for delivering video content to an end user comprising: a. a source of video content comprising a sequence of scenes; b. a transmitter for transmitting said video content; c. a receiver for receiving the video content and displaying the video content to the end user; d. a feedback unit for sensing a user's journey; e. a processor preprogrammed to modify the video content to be transmitted according to sensed user's journey; wherein the processor is configured to analyze sensed user's activity and predict user's journey in future such that a portion of video content which has highest predicted watchability by the user is transmitted and displayed.