One or more non-transitory computer readable media contain program instructions that, when executed by one or more processors, cause the one or more processors to perform operations including: creating and managing a plurality of smart entities, each of the smart entities including a plurality of attributes; receiving inbound data from one or more enterprise applications; translating the inbound data into values for one or more of the plurality of attributes; writing the plurality of attributes to the smart entities; reading the plurality of attributes from the smart entities; translating the plurality of attributes into outbound data; and providing the outbound data to the one or more enterprise applications.