An intelligent service platform and method comprising a theme type determining module, a matching module, a theme type recognition module, an application recognition module, an application importing module, and a program starting module, wherein the theme type recognition module recognizes, after receiving a first manipulation instruction from a user, a theme type corresponding to the first manipulation instruction, and displays each application matching the theme type on a display screen; and the application recognition module recognizes, after receiving a second manipulation instruction from the user, an application corresponding to the second manipulation instruction, imports the corresponding application through the application importing module, and starts the operating of the application through the program starting module. In this way, the intelligent service platform classifies a wide variety of existing applications with similar functions, so that use interfaces of user applications are more concise, and the user experience is improved.