Disclosed herein are a system and method for generating a floating button widget on a host web site. A popup widget may be generated and appear next to the floating button widget on the host website. The floating button widget is implemented via a code snippet integrated into a source code of the host web site. When the integrated code snippet is executed, an external call to an application programming interface (API) via the Internet is made and subsequently generates the floating button widget and/or popup widget on an interface (i.e., a web page) of the host web site.