Systems and methods for providing augmented reality (AR) advertisements are described herein. An example method may commence with providing, to a user, at least one virtual object via an AR interface. The AR interface may be associated with an application running on an AR-enabled device. The method may further include streaming a gamified interactive content to the AR interface based on user data. The gamified interactive content may be associated with the at least one virtual object and designed to inform and educate the user by providing information about available options and features with regard to a product. The method may continue with analyzing user interactions with the gamified interactive content in response to the information and education provided to the user. The method may further include providing, based on the analysis, rewards to the user according to predetermined rules.