A system and method for facilitating an on-line fee based auction of an item is provided. The item has a predetermined pre-funding requirement amount that needs to be satisfied for the item to become a live auction item. Users may fund the item, which will count toward satisfying the pre-funding requirement amount of the item. For funding the item, the users are provided with a number of bid credits corresponding to their funding amount, which can be used by the users in bidding on any of the live auction items. Each of the live auction items are associated with an independent countdown timer indicative of the time remaining until the end of the auction, and each bid placed by the users adjusts the countdown timer.