There is provided a method of providing a multi-channel electronic communication capability allowing a provider to communicate with a plurality of end user terminals corresponding to a plurality of terminal platforms. The method comprises: providing a repository of mini applications being executable on all of the plurality of the terminal platforms. A function and an appearance of the mini applications is editable by the provider. The mini applications are configured to be stored and executed on the end user terminals. The method also comprises providing a WYSIWYG layout editor engine in communication with the repository. The layout editor engine is configured to allow the provider to build a communication interface corresponding to each of the plurality of terminal platforms. The building the communication interface comprises, for each terminal platform: selecting one or more mini applications from the repository, and arranging a layout of the selected mini applications.