A method for producing printed matter that includes applying one of a first pretreatment liquid and a second pretreatment liquid, the other of the first pretreatment liquid and the second pretreatment liquid, and then an aqueous ink, in this order, to a recording region of a substrate using an inkjet recording apparatus, wherein the first pretreatment liquid and the second pretreatment liquid are jetted so as to land on the substrate in a fixed order, the first pretreatment liquid contains a coagulant, and the second pretreatment liquid does not contain a coagulant, but contains a penetrant.