A technique for accessing multiple rate data from several sources and applying the rate data to pre-populated data of a survey is described. The techniques include backend processes and architectures that allow for the retrieval, modeling, and population of certain data fields during the customer evaluation process as during the process of requesting a quote for products or services. The process includes accessing static property information of a property from a first plurality of sources, computing a rate for the property based on the static property information, accessing dynamic property information of the property from a second plurality of sources, adjusting the rate for the property based on the dynamic property information, and generating a rate graphical user interface that indicates the adjusted rate for the property.