A method, system, and computer program, for providing the virtual object in the virtual or semi-virtual environment, based on a characteristic associated with the user. In one example embodiment, the system comprises at least one computer processor, and a memory storing instructions that, when executed by the at least one computer processor, perform a set of operations comprising determining the characteristic associated with the user in the virtual or semi-virtual environment with respect to a predetermined reference location in the environment, and providing a virtual object based on the characteristic.