An apparatus and method for A/B testing including a storage device storing a set of data, an input device receiving input from a sensor according to a review of composed set of data, a processor receiving an input signal from the input device, the input signal including a plurality of criteria noted according to a time of the composed set of data, the processor processing the first set of data according to a feedback of the input signal. The processor analyzes the input signal and extracts the plurality of criteria from the input signal as extracted information.