A snow removal apparatus operating system and a snow removal apparatus operating method capable of efficiently performing snow removal in a parking lot while reducing costs are provided. A specific parking section determination part determines a specific parking section for securing a vacant parking space according to a parking request from among parking sections recognized to have vacant parking spaces having snow accumulation if there is no parking section recognized to have a vacant parking space having no snow accumulation when a parking request recognition part recognizes the parking request. A snow removal instruction part transmits, to a snow removal apparatus, first snow removal instruction information for instructing snow removal in the specific parking section.