A management method for managing an identity of a first user during communication between a first web browser installed on a communication terminal of the first user and a second web browser installed on a communication terminal of a second user is disclosed. The method includes the first user obtaining at least one first data item characteristic of the second user. The method also includes associating an identity of the first user with the at least one first data item characteristic of the second user. The method also includes making the identity of the first user associated with the at least one first characteristic data item available to the second user on condition that the second user holds at least one second data item corresponding to the first data item characteristic of the second user.