There is provided a control method of an information processing apparatus that can execute authentication processing with a communication apparatus by authentication schemes. The method includes: performing display control to cause a display unit to display a guide for performing the authentication processing with the communication apparatus in accordance with one of the authentication schemes when the information processing apparatus has obtained information from the communication apparatus; and executing the authentication processing in accordance with an operation performed by a user after the guide is displayed. In the performing the display control, a different guide is displayed in accordance with contents of the obtained information, and in the executing, the authentication processing is executed in accordance with an authentication scheme, which differs in accordance with the contents of the obtained information and corresponds to the displayed guide.