Techniques are described for expanding and/or improving the Advanced Television Systems Committee (ATSC) 3.0 television protocol in robustly delivering the next generation broadcast television services. XLINKS are staged in successively faster memories of the receiver as ad insertion time approaches such that the entire segment can be viewed holistically and dynamically referenced, where all segment ads are available instantly when stored in SDRAM mode as compared to FLASH or coming from the Cloud. Each parsed item has its own timing to be synchronized with other DASH segment items for a single view experience.