After a game is performed, a lottery process for selecting any content from among a plurality of contents by lot is executed. In accordance with the degree of rarity of the content selected by lot in the lottery process, the number of times of an operation to be performed by a user is set. Before a lottery result is displayed, lottery representation is performed, and in the lottery representation, a user is caused to perform the operation. In accordance with the fact that the number of times of the operation performed by the user reaches the set number of times of the operation, the lottery result is displayed on a display section. When the number of times of the operation performed by the user does not reach the set number of times of the operation, representation is changed in accordance with the user operation.