A service deployment manager may receive a service request that includes data identifying a service to be deployed in a cloud computing environment, data identifying an execution environment in which the service is to be deployed, data identifying a framework on which the service is to be deployed, and data identifying a version strategy to be applied to the service. The service deployment manager may receive data identifying a user account associated with the service request, and may determine that the user account has permission to deploy the requested service. The service deployment manager may identify a service template, based on the service, that specifies a virtual hardware configuration, and may provide, to a service deployment platform, instructions to deploy the service using the virtual hardware configuration. The instructions may include the data identifying the execution environment, the data identifying the framework, and the data identifying the version strategy.