Implementations of this disclosure provide methods and apparatuses for generating recommendation information. An example method includes matching text content from a text content library based on a plurality of predetermined scenario-related words; extracting keywords from the related text content, to generate a plurality of training samples; and for each training sample, providing a source sequence of a sequence pair corresponding to the training sample as an input to a recommendation information generation model, obtaining, from the recommendation information generation model, a predicted word, and adjusting a model parameter of the recommendation information generation model based on a comparison between the predicted word and a corresponding word in a target sequence of the sequence pair corresponding to the training sample, to train the recommendation information generation model.